About Alice

Hi, I’m Alice. Having started out calling myself a Business & Career Coach, I’m now more comfortable describing myself authentically as an Enneagram & Purpose Coach. When I was 20 I co-founded Social Bite, an exciting social enterprise which I grew for ten years, famous for providing over 150,000 fresh meals to the homeless community each year, housing over 600 people and bringing the likes of George Clooney, Leonardo DiCaprio and Harry & Meghan to Scotland. 

At 26, I suffered a 6-month mental breakdown during an extreme burnout period at Social Bite that changed everything. I took my recovery seriously and engaged in lots of different schools of therapy, participated in life-changing ayahuasca ceremonies in the Amazonian jungle, trained in breathwork and threw myself into intensive coaching & self-development work. This led me to become fascinated and empowered by the human mind. I slowly but surely found my sense of autonomy, true purpose and conviction for the first time. 

Professional well-being and meaningful connection to ourselves are at the heart of what I believe in and how I work with my clients to get the results they want. I’m passionate about supporting my clients in a way that means as much to them as it does to others, understanding that the neurobiology of true fulfilment and purpose requires both. To learn more about the neurobiology of purpose check out my free 5-day Purpose Course right here. 

I’m fascinated by the mind, why people do what they do and what we hide from ourselves and each other in polite society - as I’ve come to understand that that is usually where the answers lie. So I work with Jungian psychology to understand archetypal patterns (the Enneagram of Personality) which helps to illuminate how we all get in our own way. This work is just as clarifying and liberating for my clients as it is for me. 

I’m passionate about a science-based approach that includes tools such as Cognitive Behaviour Coaching to tackle limiting beliefs and the latest insights from the field of neurobiology. I integrate breathwork and presence practices into my coaching when appropriate to support my clients wellbeing & help them to access the wisdom they already have within them, while also offering support and guidance when necessary from my experience in business and my extensive coaching toolbox.

With over 1500 hours of coaching under my belt, I’m now also qualifying as a Psychotherapist, and I’m a trustee for Real World Meditation. I thoroughly enjoy working with the University of Edinburgh Business School each year supporting their final-year students in navigating their next big step in life, where I’m the top-ranked service provided for final-year business students. My private clients, who I see all year round, will tell you that I’m not the coach for you if you’re not into the big questions and deep conversations. I believe the most meaningful transformation starts on the inside because I’ve experienced it for myself and seen it in the results my clients get time and time again. 

I hold three Honorary Doctorate Degrees, a Higher Diploma in Professional Coaching & Mentoring and several certificates in neurobiology and the Enneagram of Personality. Looking forward, I’m excited to earn my degree in Psychology & Philosophical Studies. I’m also a normal human being on my own journey just like you, which isn’t always linear! I’m obsessed with my dog Tucker and cat Frankie, who keep me grounded and active (whether I like it or not!). 

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