About Alice

Hi! I’m Alice and I’m a Purpose Coach who works with what Carl Jung called the "shadow self" to create personal & professional freedom for my clients, a practice anchored in radical compassion.

Having started Social Bite, a cafe chain famous for employing, feeding and supporting the homeless community and bringing the likes of George Clooney & Leonardo DiCaprio to Scotland, I suffered through a 6-month mental breakdown that stopped me from leaving my house. It took a long time for me to regain my confidence, but eventually, having tried lots of different schools of therapy, ayahuasca ceremonies in the Amazon, breathwork and intensive coaching & self-development work, I slowly but surely found my sense of autonomy and conviction for the first time.

I started a new chapter in 2020 by training as a Business Coach, but was still curious to understand more about professional well-being, the neurobiology of purpose and whether success really creates fulfilment (and if so, how!). My journey continues to evolve as I pride myself on a science-based approach combining the latest insights from neurobiology, cognitive behavioural coaching, the Enneagram of personality and breathwork. I combine these practices in a structured process that I take clients through over the course of 10 months in my Purpose Programme, and this is my preferred way of working with an individual or group looking for more meaning, direction and freedom.

I explore the big questions life has to offer like: What is a life worth living? And how do we create internal alignment that fits into the realities of our demanding external world? How do we be the best human we can be for others, while also serving ourselves?

Delivering workshops at local networking events

In rural Bangladesh with communities putting purpose at the heart of their way of doing business.

With George Clooney outside one of the Social Bite cafes

To lead with candour & compassion, creating a nonjudgmental space where people can find their truth and access their untapped potential.

- Alice’s Why Statement

Let's walk this path together.

Credentials:

  • Co-founded Social Bite, one of Scotland's leading social enterprises

  • Helped distribute 150,000+ fresh meals annually and house 800+ people through Social Bite

  • Worked with celebrity advocates including George Clooney and Leonardo DiCaprio

  • Holds 3 Honorary Degrees for contributions to social enterprise

  • Earned a Higher Diploma in Coaching, Higher Diploma in People Management, Certificate in Applied Neuroscience, and Certificate in the Enneagram

  • Follows the Association for Coaching Code of Conduct & Global Code of Ethics

The Duchess of Cambridge, Kate Middleton and Alice

Alice with Leonardo DiCaprio at The Scottish Business Awards, an event ran by the Social Bite team

Alice & Josh accepting ITV Pride of Britain Awards from Michael Sheen and Ken Loach

Meghan Markle & Alice outside one of Social Bite’s cafes

 

Alice's achievements include:

  • An ITV Pride of Britain Award in 2019

  • The Livingstone Medal from the Royal Scottish Geographical Society, a prestigious award also held by the likes of Sir David Attenborough, Neil Armstrong and Annie Lennox OBE.

  • Being a member of the First Minister's National Advisory Council on Women and Girls

  • A TEDx talk on Social Bite's groundbreaking work

  • 3 Honorary Doctorate degrees from Glasgow University, Queen Margaret University and Heriot-Watt University

  • Appearing on the '30 Under 30' list produced by The Young Women's Movement

  • Certificates in The Enneagram, Applied Neurobiology & Cognitive Behavioural Coaching.

Video Content

ScaleX Podcast

Alice & Brendan chat about entrepreneurship, scaling, purpose and coaching.

Starting A New Career

An honest talk about Social Bite and leaving it behind in search for true purpose and creating powerful shifts

The Social Bite Cause

An overview of just some of Social Bite’s work.

TedX Talk

The Social Bite Story - ‘Employ and empower the homeless community.’