About Alice

Hi! I’m Alice and I’m a Purpose Coach who works with what Carl Jung called the "shadow self" to create personal & professional freedom for my clients, a practice anchored in radical compassion.

Having started Social Bite, a cafe chain famous for employing, feeding and supporting the homeless community and bringing the likes of George Clooney & Leonardo DiCaprio to Scotland, I suffered through a 6-month mental breakdown that stopped me from leaving my house. Eventually, having tried lots of different schools of therapy, ayahuasca ceremonies in the Amazon, breathwork and intensive coaching & self-development work, I slowly but surely found my sense of autonomy and conviction for the first time. It was, and continues to be, the coaching that really changed my life.

Fascinated by the practice that had liberated me and changed my life for the better, I started a new chapter in 2020 by training as a Business Coach & Mentor and brought all of my experience of being internationally successful in business to my practice. But I was still curious to understand more about professional well-being, the neurobiology of purpose and whether stereotypical success really creates fulfilment (and if so, how!). My journey continued to evolve as I pride myself on a science-based approach combining the latest insights from neurobiology, cognitive behavioural coaching, psychology (the Enneagram of personality) and breathwork. Now, I combine these practices in a structured process that I take clients through over the course of 10 months in my Purpose Programme. The programme works with the head (logic), heart (feelings) and the body (instinct & intuition) to ensure my clients get the deepest coaching work that unlocks the self-discovery and direction they’re really looking for.

I’ve spent years exploring the big questions life has to offer like: What is a life worth living? And how do we create internal alignment that works with the realities of our demanding external world? How can we be the best human we can be for others, while also serving ourselves as a priority? And what would you do if you knew you wouldn’t fail?

To lead with candour & compassion, creating a nonjudgmental space where people can find their truth and access their potential.

- Alice’s Why Statement

Let's walk this path together.

Credentials:

  • Over 1500 hours of coaching individuals & teams

  • Co-founded Social Bite, one of Scotland's leading social enterprises which distributes 150,000+ fresh meals annually and housed 700+ people who’d been chronically homeless for years in forever homes

  • Worked with celebrity advocates including George Clooney and Leonardo DiCaprio

  • Holds 3 Honorary Degrees for contribution to social enterprise & purpose-led work

  • A Higher Diploma in Coaching & Mentoring, Higher Diploma in People Management, certificates in Cognitive Behavioural Coaching, Applied Neuroscience, the Enneagram of Personality, Conscious Connected Breathing, Conscious Leadership and more

  • A member of the Association for Coaching and Follows the Association for Coaching Code of Conduct & Global Code of Ethics

  • Currently training in Psychotherapeutic Counselling to add to a holistic approach for clients to experience healing and transformation

The Duchess of Cambridge, Kate Middleton and Alice

Alice with Leonardo DiCaprio at The Scottish Business Awards, an event ran by the Social Bite team

Alice & Josh accepting ITV Pride of Britain Awards from Michael Sheen and Ken Loach

Meghan Markle & Alice outside one of Social Bite’s cafes

Other achievements include:

Video Content

ScaleX Podcast

Alice & Brendan chat about entrepreneurship, scaling, purpose and coaching.

Starting A New Career

An honest talk about Social Bite and leaving it behind in search for true purpose and creating powerful shifts

The Social Bite Cause

An overview of just some of Social Bite’s work.

TedX Talk

The Social Bite Story - ‘Employ and empower the homeless community.’